DAMN! is the the story of Rent is 2 Damn High party founder Jimmy McMillan, a Vietnam veteran, black belt Karate master, private investigator, former stripper, and 70's soul singer. Jimmy became an overnight sensation when his appearance on the televised 2010 New York gubernatorial debate went viral on YouTube, receiving over 2 million views in 24 hours and lifting Jimmy from political obscurity into the international spotlight. In what becomes an unforgettable journey, DAMN! is the only film ever to capture the rise of a viral sensation and the media fixation that follows as it all unfolds. It's a sometimes funny and sometimes dark exclusive first hand look at what happens when the holy trinity of media attention, politics, and money all descend upon the life of one man.