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Beth Tondreau

Layout Essentials

Beth Tondreau Layout Essentials 100 Design Principles For Using Grids
$20.00 New
 
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Series:

Design Essentials

Biographical note:

Beth Tondreau owns and serves as creative director of BTD Design in New York. Prior to establishing BTD in 1985, she was design director of Viking/Penguin.

Main description:

Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.

This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

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